SOCIAL MEDIA 101: 3 STEPS TO CREATE A LASTING FIRST IMPRESSION
Your social media pages are a REPRESENTATION of your brand, providing viewers with insight as to who you are and what you sell. From the moment someone lands on your page, you have a matter of seconds to capture their attention and turn them into a potential client, customer or follower.
We'll walk you through some steps to ensure your profile is up to date and accurately reflects your brand, while making an impression that is sure to last.
Let's get DOWN TO THE BASICS.
Every social media profile has a few KEY sections that should be filled out as soon as you are ready to launch. Whether providing a face to the brand, sharing a bit about your business or linking to your website, these sections each play a role, and are the first things that people are looking at.
1. PROFILE PICTURE
A picture is worth a thousand words and that's no different when it comes to your profile picture. This is one of the first images- if not - THE FIRST image, that people will associate with your brand.
If you're having trouble choosing the right profile picture, here are a couple of guidelines:
- If your business or brand is tied to a person or yourself, use a high-quality image of that person. It does not need to look like a LinkedIn business profile image, but make sure it's business casual. Consider even using an action shot. For example, if you're a baker you could use a photo of you in the middle of baking etc.
- If your business or brand is tied to a service, make sure to use a logo or design that is consistent with your website and brand guidelines. Are you using your brand colors and fonts? You want it to be a seamless connection and experience across your social platforms as well as when people land on your site.
2. CREATE A CLEAR & ENGAGING BIO
Your bio is like your very own virtual business card. It should be CLEAR in communicating what you offer, but it also acts as a way for you to speak directly to your ideal customer, so don't be afraid to have a bit of fun with it.
Let's walk through an example together...
This lets people know what your brand focuses in or who you are. If you are a singer, you could add a Musician, if you are an Abstract Artist, you could add an Abstract Artist. This is meant to be simple & straightforward.
What do you offer? This is where you can directly target your audience. What makes your business unique? What are the products or services you are selling? How can you make your customers' life easier?
3. CONTACT INFO
How can people get ahold of you? Make sure you provide an easy way for people to contact you - Do you prefer DM, phone, or email?
Give people a call to action! What would you like them to do? Do you have a free offer? It could even be as simple as, "Check out our new website, or "Download our Ultimate Marketing Guide"- this can also tie into your URL/link provided below the bio
Social media apps typically only allow you to add one link to your bio so choose wisely. We recommend in most cases linking to your website homepage, but you can also switch up this link if you have a new product/collection, offer, sale etc.
3. CONSISTENCY & CONTENT
The content you post on your social media platforms should be eye-catching and consistent. What do we mean by consistent? Not only is it important to post frequently, but your images/videos/posts should tell a story and look cohesive together - whether they have similar colors, use the same font or are relevant for your brand/service.
Your feed is where the bulk of all your content is displayed. Creating an aesthetic or appealing look to your images is one step, but also don't be afraid to mix up the type of content you are posting - videos, pictures, quotes.
When people go to look up your brand, social media may be the very first place they go to, so it's just as important as your site, to make sure it's looking in tip-top shape. If people like what they see...Guess what? You've just gotten yourself an extra follower, and/or a new website visitor who is more likely to make a transaction or become a loyal customer.
DD TIP: Think of your social media like a store window display. You want to entice viewers to come inside and see more. In this case, visit your website and see all that you have to offer. Make it eye-catching, appealing and unique to you!
We hope this blog post on creating a lasting first digital impression on social media has been helpful. Reach out to us if you have any questions - we're here to help!