When first creating content for your brand or business, it's easy to become overwhelmed. Content Pillars are a great way to take the stress out of content planning and posting, and they make it easy to understand how to best showcase your brand in an organized fashion.

If you want to reach a larger audience and increase your followers, likes, comments etc. hashtags are an easy and fast way to broaden your scope. They act as labels and appear with the hashtag symbol "#" in front of the applicable keyword. Hashtags provide and help filter relevant content, depending on what the user is looking for.

Your social media pages are a representation of your brand, providing viewers with insight as to who you are and what you sell. From the moment someone lands on your page, you have a matter of seconds to capture their attention and turn them into a potential client, customer or follower.